Government Officials and Industry Experts Gather at World Cities Branding Conference in Macao

With the goal of fostering the cultural and tourism industry growth of Chinese cities, the World Cities Branding Conference 2023 hosted by MGM Cotai featured government officials, industry experts, and guest speakers exchanging views on city branding, cultural changes, tourism, and sustainable urban development. 

Co-hosted by the World Tourism Economy Research Centre, the World Cities Branding Conference commenced on 3 July 2023, with MGM as the distinguished partner and exclusive venue provider, and Honda Inspire as the esteemed goodwill partner. With the unwavering support of the Macao Government Tourism Office, the Macao Trade Investment Promotion Institute, and several notable research institutions, the conference centred its discourse about branding within the cultural and tourism industry. 

Through Occasions' strategic consultation and event planning, the Conference was graced by the presence of luminaries from various fields, including Macao SAR Chief Executive representatives, trade leaders, economists, investors, advertising experts, museum directors, and international ambassadors. Spanning two days, the Conference was a treasure trove of novel insights, diverse perspectives, and visionary ideas on a range of topics, including marketing, tourism, culture, sustainability, and trade.